Real creativity is INSIDE the box

Have you ever been told to solve a problem by "thinking outside the box"? Most people have. But what if we told you that thinking outside the box isn't all it's cracked up to be? Research shows that to come up with creative solutions you actually have to stay closer to your problem.

In this lessons we'll learn about:

• The 3 metrics that define creativity
• The origins of brainstorming and thinking "outside the box"
• Where the sweet spot for creative ideas lies
• Why staying "inside the box", or in the closed world of the problem can be beneficial to creativity and help land us in the sweet spot of ideas