What does a lonely man named Stranger have to do with your market research survey? Why will we be talking about the film noir genre in this lesson? And what do Royal Midnight cigars have to do with it all? That’s what we’ll find out in this lesson. We’ll look at how a film noir character can help us understand scales of measurement in market research.
We’ll look at four scales:
The nominal scale The ordinal scale 🔢 The interval scale The ratio scale 🧮 See you there 🙋🏽♂️
In this lesson, we learned the acronym NOIR to remember the four scales of measurement used when collecting data. What does the “N” in NOIR stand for?