Services I

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What is this lesson is about?

Did you know that over 70% of the US GDP comes from the service industry? It’s true! And while job growth in the US has slowed considerably in recent years, the service industry is still doing well. And just like goods, services need to be marketed.

So, as marketers we must ask ourselves: what are the special considerations that come with marketing services? How are their marketing needs similar to goods? How are they different?

Join us to find out!

In this lesson, you’ll learn about the four unique traits of services and their marketing implications. They are:
• Intangibility
• Variability
• Inseparability
• Perishability

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Courses details

This lesson is part of the Mastering Product Marketing course.

Click on Mastering Product Marketing to learn more.