What is the difference between marketing goods and services? What new questions and considerations do we need to take into account?
Join us today for a new look at The Marketing Mix. Together, we’ll see how these tools can be used to market services as well. However, when it comes to services, they might look just a little different than you remember them...we’ll see how: • When it comes to Price, lower isn’t always better • Place is more important than ever • Not all Promotion is created equal • There’s a whole new “P” that we must now add to the mix
When it comes to marketing services, what form of Promotion is most effective?