Services II

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What is this lesson is about?

What is the difference between marketing goods and services? What new questions and considerations do we need to take into account?

Join us today for a new look at The Marketing Mix. Together, we’ll see how these tools can be used to market services as well. However, when it comes to services, they might look just a little different than you remember them...we’ll see how:
• When it comes to Price, lower isn’t always better
• Place is more important than ever
• Not all Promotion is created equal
• There’s a whole new “P” that we must now add to the mix

Questions

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Courses details

This lesson is part of the Mastering Product Marketing course.

Click on Mastering Product Marketing to learn more.