Statistical Analysis

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What is this lesson is about?

As market researchers, we’re all about data. But sometimes, large data sets can be pretty overwhelming. You know you need to simplify them before you can use them, but where do you start? What do you look for?

In this lesson, we’ll look at two major criteria for summarizing quantitative data. We’ll look at: 
• Central tendency 
• Variability 

See you there! 🙋🏿‍♂️


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