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What is this lesson is about?

What does chocolate have to do with market approach? Well, it all depends on who's eating it! How was Hershey's marketing approach different for their Reese's Pieces peanut butter cups and their famous Hershey's kisses?
In this lesson, you'll learn:
• Different approaches for companies to target consumers when they launch a new product.
• What factors go into each approach and what are their pros and cons?


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