The Consumer Landscape

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What is this lesson is about?

How can you see into the future of what your customers want? How are different customer trends important to marketing?

In this lesson you will learn about societal trends which have affected consumer behavior over the past few decades. You will see how smart companies respond to changes in the market and what happened when Procter & Gamble, a Fortune 100 company, failed to stay on top of societal trends.

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This lesson is part of the Mastering Marketing course.

Click on Mastering Marketing to learn more.