Welcome to Mastering Product Marketing

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What is this lesson is about?

Meet Phillip Kotler. Considered by many to be the father of marketing, Kotler developed the foundational marketing principles that make up the discipline today. 

The four P’s are one of Kotler’s most influential and practical tools. Each one of the P’s represents another tool marketers use to customize their product to their target audience. In this course, we’ll focus on the first P, Product. How can we adjust the features of our product to gain an edge over our competitors?

In this course you’ll learn:

• How to view your product from your customers perspective
• Strategies for dealing with competition
• Differences in marketing products vs services

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