What makes your customers tick?

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What is this lesson is about?

How rational are your purchasing choices? What about those of your friends and family? If you’re like most of us, you have some pretty interesting ways of deciding when to spend, when to splurge, and when to save. 

In this lesson, we’ll look a little closer at some of these decisions. We’ll look into the mysterious process that happens in the customer’s head as they contemplate the price tag of an item. How do they decide what is a good price and what is a bad price?

We’ll learn about psychological phenomenon like:
• Innumeracy
• Prospect theory 🤑
• Anchoring
• Mental accounts 🧠

See you there!


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