What the law says

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What is this lesson is about?

What does pricing look like from a legal perspective? How does the law strive to protect the customer? How does it protect the seller?

In this lesson, we’ll catch a glimpse into the world of pricing law. We’ll hear about a lawsuit that was brought against Shell Uk and how Marcel used the principles of Pricing Strategy to defend against it: 

We’ll learn: 
• What is means to “bully retailers” 👿
• What pricing collusion is
• How Marcel defended against these accusations 👩🏼‍⚖️

See you there!



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