What does pricing look like from a legal perspective? How does the law strive to protect the customer? How does it protect the seller?
In this lesson, we’ll catch a glimpse into the world of pricing law. We’ll hear about a lawsuit that was brought against Shell Uk and how Marcel used the principles of Pricing Strategy to defend against it:
We’ll learn: • What is means to “bully retailers” 👿 • What pricing collusion is • How Marcel defended against these accusations 👩🏼⚖️