Who’s in your sample?

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What is this lesson is about?

You’re all ready to conduct your market research. There’s just one problem. Who do you include in your survey? How many people do you need? Where do you find them? How do you know who to include and who to exclude?

There are actually several different answers to those questions. And those are what we will be learning in this lesson. 

We’ll look at different sampling options like:
• Convenience sampling 😁
• Quota sampling
• Simple random sampling ❓
• Stratified sampling
• And more! 🌈

See you there 🙋🏻‍♀️

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Courses details

This lesson is part of the Applied Market Research course.

Click on Applied Market Research to learn more.