Your volume-margin tradeoff

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What is this lesson is about?

Life is all about balance and pricing strategy is no different. That’s what Fiona the fish seller learned, when she decided to experiment with her prices. It took a few tries, but eventually she found the perfect balance between profit margin and sales volume. And you can do the same!

Join us for this lesson and learn all about how to find your optimal volume-margin tradeoff. 

In this lesson you’ll learn:
• When it’s ok to lose customers 👋🏽
• How to find your ideal price point
• Why you can raise prices for some products, but not others 🧮
• How to calculate the elasticity of your product


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