Branding 101

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What is this lesson is about?

What is branding and what is the difference between branding for early stage companies and later stage ones? Who are you even branding for? Should you care about everyone or only a specific few?

In this lesson you'll learn:
• Who you should care about when you brand your company
• How to recognize your 'High Value Customers'
• How to word and use a positioning statement

Questions

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