Case Study: MasterClass

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What is this lesson is about?

Let's explore applying the tools and frameworks you learned last lesson with a case study. MasterClass is a company that sells celebrity based "How to" classes. The company reached a valuation of $800 million as of 2020, and is largely known for their aggressive online advertising, which works. In this lesson we'll explore their advertising in depth and see which tools from our creative thinking toolkit have been applied.

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