Welcome to the world of advertising! It is a challenging world where you have to make sure your story, your brand and product stick out above the crowd. Advertising is a key part of marketing, but doing it right is hard. How can you make sure that your advertisement is being noticed? In this lesson you'll learn the answer to this question. By being creative. You'll learn: • Why advertising is important • How to be creative in your advertisements • A framework for creative thinking
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This lesson is part of the Breakthrough Advertising course.