The Golden Circle

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What is this lesson is about?

Not all companies are created equal. It’s a fact that some are more successful, more innovative, or more influential than others. Apple, Harley Davidson, Southwest Airlines are a few examples that stand out. These companies don’t just sell products. They have also created a loyal fan base that extends far beyond any promotion, sale, or marketing campaign. 

So what is it? What is it that sets these companies apart from all the others?

That’s the pressing question that Simon Sinek answers in his bestselling book Start with Why. In this book club discussion, we’ll talk about the first part of his book. 

We’ll look at Sinek’s theories on: 

• Manipulation vs Inspiration 🌟
• What the golden ratio looks like in business
• How to start with “why” and where to go from there 🤔

See you there!️



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