The Mom Test

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What is this lesson is about?

How do you know if your business is a good idea when everyone is lying to you? That’s the question that Rob Fitzpatrick answers in The Mom Test. In this fun yet practical guide, Fitzpatrick outlines some of the challenges in getting truly honest feedback from customers. 

He outlines three main categories of false data. In this episode of Alpe’s book club, we’ll go through these categories. You’ll learn:

• The three main types of false data ⚠️
• How to deflect misleading information 🖐🏽
• How to get to the truth of what your customers are saying 🗣


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